Project Description
Lyford Cay Club
New Providence, Bahamas
One of the Caribbean’s most elegant and exclusive enclaves, Lyford Cay, located on the western edge of New Providence Island in The Bahamas, has served as a refuge for global leaders, international luminaries, and royal families for more than half a century.
Was engaged by the Managing Director to help refresh this prestigious private club and help to rebuild a declining membership. Action steps included developing a property improvement plan, updating marketing and member materials, staff training and the reimagining of the club’s F&B operations.
Project Details
ENGAGEMENT DATES
2003 to 2004
PROJECT TYPE
Private membership club providing full-service destination resort facilities and amenities for the members.
BRAND
Private Club
SERVICES PROVIDED
Developing a modernization plan for facilities, amenities and service delivery
Staff training
Union negotiations
Developing updated collateral materials


